ERGO has been recognized as the most loved insurer in the Baltic States
October 01, 2012
This year ERGO Insurance Group brand has been recognized as the most loved insurance brand in the Baltics States. The Baltic TOP of the most loved brands this year was made for the first time, but Latvian TOP of the most loved brands was built up since 2004.
This year, the brand TOP was made by advertising and marketing agency DDB Latvia in cooperation with the research company GfK Custom Research Baltic and Latvian business magazine Capital.
The main objective of the Baltic TOP is to promote local brands integration across the region. In order to identify the most loved brands, more than 3000 residents in the Baltic region at age 15 – 74 were surveyed in July. Consumer and brand relationship intensity were expressed in multilevel scale starting from equality and up to love.
Dr. Kestutis Bagdonavičius, Chairman of the ERGO Insurance group in the Baltic States: "We are proud that the ERGO brand has acquired a high public profile and has been recognized as the most loved insurer in the Baltic States, despite the intense competition prevailing in the insurance sector in the Baltic region. We can be grateful that residents in the Baltics have ranked ERGO as the most loved and favoured insurer, choosing our services among many other alternatives. This recognition is a proof that ERGO in the Baltic States stands behind sustainable values that are appreciated by our customers.”
This year to the Baltic TOP claimed overall 203 brands and additionally 330 questions were asked about consumer lifestyle and behaviours in all three Baltic States.
Māra Tauriņa, Client service director of GfK Custom Research Baltic: “Results of the most loved brand top were determined according to “DDB Brand Capital TM” research methodology, also including data that represents lifestyle, demography and media usage. This year observable marketing activities have helped ERGO to step higher in the Baltic TOP of the most loved insurers, acquiring leader position.
GfK data about insurance industry in the Baltics indicates that residents in Lithuania insure more and also data of reliability to insurance companies in Lithuania are comparatively higher. Residents in Latvia use insurance services less and gaining their good will is more complicated. Accordingly Lithuanians have presented their love to the ERGO brand the most and together with “lovers” in Latvia and Estonia have ensured stable leader position to it in the Baltic TOP.
ERGO Insurance Group in the Baltic States
ERGO has been among leading insurance groups in the Baltic States and the only one to offer a complete range of coverage including property insurance and accident insurance along with life, pension and health insurance. Premiums of ERGO Baltic totalled EUR 138.2 million in 2011. Last year customers in the Baltic countries were paid more than EUR 82.3 million for insurance claims. ERGO Insurance Group is also present in Belarus offering services in the non-life sector. Over 550,000 customers in the Baltic States trust the services, know-how and financial stability of ERGO Group.
ERGO companies operating in the Baltic countries are part of the international ERGO Group – one of the largest insurance corporations in Europe with annual written premiums totalling EUR 20 billion. In 2011 ERGO paid out benefits to customers amounting to EUR 17.5 billion. Worldwide, the Group is represented in over 30 countries and concentrates on Europe and Asia. The Group is currently serving 40 million customers.
ERGO is part of Munich Re, one of the leading reinsurers and risk carriers worldwide.